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Veloré Skin came to us with a vision: to create a luxury skincare brand that speaks softly yet powerfully. Their goal was clear: to stand out in a crowded beauty market while maintaining purity, calm, and confidence at the heart of their story.
At Prodyjeez, we helped them transform that vision into a living, breathing brand, one that radiates authenticity, wellness, and trust at every touchpoint.
The Challenge:
Veloré wanted to enter the skincare market not just as another beauty brand, but as a symbol of nourishment and purity. They needed a brand system that felt refined, timeless, and emotionally engaging, instantly communicating hydration, renewal, and elegance.
Our task was to design a brand identity that mirrors the serenity and glow their products promise.
Our Approach:
At Prodyjeez, every brand we build starts with a story.
For Veloré Skin, that story began with two elements:
💧 The Droplet — representing hydration, nourishment, and purity, the very essence of skincare.
🌸 The Flower — symbolising beauty, wellness, and nature’s therapeutic balance.
Together, they form the Veloré emblem, an abstract mark that tells the brand’s story in a single symbol: the harmony of care and beauty.
We then anchored the visual identity around this meaning, blending minimalist design with luxury cues that resonate with Veloré’s target audience — modern women who value authenticity and self-care.
We didn’t just design a logo. \We built a strategic identity system that connects emotionally.
Our solution included:
- Visual Identity Design: A modern logo built from symbolic abstraction, combining purity and beauty.
- Typography System: Cinzel for timeless sophistication and Lato for human warmth, a perfect balance of authority and approachability.
- Colour Direction: A calm, earthy palette that evokes natural wellness and understated elegance.
- Brand Storytelling Framework: A narrative built around radiance, confidence, and care — positioning Veloré as a brand that speaks to inner and outer beauty.
Each element was carefully crafted to align with Veloré’s values and vision, ensuring visual harmony, emotional resonance, and commercial scalability.
The Outcome:
The result is a brand that feels elegant, confident, and pure, designed to inspire trust at first glance and loyalty over time.
Veloré Skin now stands as a premium skincare brand that blends science, self-care, and serenity — all tied together by a cohesive, meaningful visual language.
Through our work, Veloré gained not only a distinctive identity but also a brand foundation ready for growth, retail positioning, and digital expansion.
Our Core Brand Philosophy:
At Prodyjeez, we believe every design should tell a story, not just look beautiful.
We help brands like Veloré build emotion-led identities that inspire confidence, connection, and commercial results.
Your brand deserves to be seen, remembered, and trusted.
Let’s build that story, together.
Results Summary:
✅ Distinctive brand identity rooted in meaning
✅ Cohesive brand visuals for digital and print use
✅ Increased perceived brand value and market readiness
✅ Strategy-driven design ready for future product expansion
Your brand has a story worth telling—let’s craft a strategy that helps you stand out, connect, and grow. Book a quick, 30-minute strategy session to get expert insights tailored to you.
